How leaders can start a movement - great video to watch and digest.
This University semester I had fun working on a Consumer Behaviour class project for Procter & Gamble (P&G), the challenge was to come up with an idea to make their “Thank You Mom” movement/campaign viral, increase sales, and influence perceptions. Before talking about this project below I would like to thank Professor Michael Mulvey, who clearly demonstrated passion for teaching marketing that influences you to take that extra mile and be an innovative thinker. Through the extensive research done for this project I ran across some great [...]
“Necessity is the mother of innovation” – Palto, (Ancient Greek Philosopher He was the world’s most influential philosopher. 428 BC-348 BC) The invention came to life in 2002 during the energy blackout in Brazil, when Alfredo Moser workshop was plunged into darkness. And so, using a simple 2-liter bottle of water, two capfulls of bleach and an old 35 mm film canister, he created this soda bottle lightbulb. It’s truly a third world solution, to a third world problem and its so inspiring that I had to write and share [...]
I recently got a message on my Google Docs account to give the new Google Docs look a try, and so I did. Changes between the new look and old look can be summarized in the following: 1) New Google Docs page icons are now black and white compared to the old colored icons 2) The Google Docs logo was removed and replaced with your ‘Form Name’ 3) In terms of performance there is no difference its still the same Google Docs. Here [...]
Bing recently sent an email to its Webmaster Center users notifying them about the integration of Yahoo‘s data on the Bing Webmaster Traffic tab. Here’s the email below with more details: Dear Bing Webmaster User, Your Bing Webmaster Tools data just got more powerful! Yahoo! Data now included in your account! The Bing Webmaster team is pleased to announce the integration of Yahoo traffic data into Bing Webmaster Tools reports. Bing Webmaster Tools will now be showing integrated data from Yahoo within certain areas and reports. The [...]
If you’re still looking for that Google+ invite to become one of Google’s early adopters – good news – Google just added the ability for exiting Google+ users to invite up to 150 people using a custom URL – see below: If you’re wondering how you can get invited quickly to Google+, well its easier than you think :) I don’t like seeing people almost begging online for invitations and I only have 64 invitations left out of 150 – If you want an invite do one of the following: [...]